Politico Magazine: Derek Robertson- ‘How Howard Schultz Created a Personality Cult at Starbucks’

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Source:Politico Magazine– Starbucks CEO Howard Schultz

Source:The Daily Review 

I’m not interested in Howard Schultz’s so-called potential independent presidential run at least for this piece, but more interested in what he created not just with Starbucks, but the broader pop culture in America. Starbucks, really since the late 1990s or so is not just just a coffee house, but it’s a fashion statement and status update. Americans, especially yuppies and hipsters not just like Starbucks coffee, but feel the need to be seen liking that coffee and feel the need to have everyone know that they like that coffee and go to if not Starbucks on a regular basis, perhaps some other popular coffee house in their community.

Starbucks cups are not just coffee cups, but their fashion statements. Hipsters and yuppies feel the need to not just walk down the street holding their Starbucks cup or another coffee house cup, even if their cup is empty, but feel the need to be seen either on their phone or looking at their phone, even if they’re not actually speaking to anyone or don’t have any latest texts or voice mails that they haven’t seen or listen to yet, while holding their coffee house cup at the same time.

Coffee house coffee whether it’s Starbucks or any other coffee, is to America and American pop culture, what tobacco was in the 1960s, 70s, and 80s before Americans figured out how addicting and how bad tobacco was for you. Except coffee house coffee and coffee you get at your local bakery or on the street, is a helluva lot better for you than tobacco and alcohol even. So you have a lot of hipsters and yuppies in America who know it’s not only cool to drink and be seen with coffee house coffee, but it’s not nearly as bad for you as tobacco or alcohol.

Starbucks, is not just a coffee house, but like with new technology especially smart phones they’re ways of living. It’s a way of life for them and way for people to be popular. “Look at Joe and Mary, they not only have the latest smartphone that just came out an hour ago, but they’re in touch with the latest celebrity news stories and scandals, addicted to reality TV, and are addicted to Starbucks coffee and coffee houses as much as we are. Even know every single Starbucks drink by heart. They must be as awesome as we are.” Which is how Starbucks customers, hipsters, and yuppies want to be seen. And Howard Schultz, is a big reason for this coffee house culture that we’ve been living with in America for the last 20 years or so. Whether he deserves credit or blame for that, I’ll let be the judge.

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Source:60 Minutes: Scott Pelley- Howard Schultz: When He Was Starbuck’s Star– Howard Schultz, before he was a narcissistic wannabe politician
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Vanity Fair: How NYC’s Richest Socialites Were Scammed By Anna Delvey

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Source:Vanity Fair– Great question!

Source:The Daily Review

If you’re familiar with The Billionaire Boys Club that was lead by Joe Hunt in the early and mid 1980s that was based on Los Angeles, the Anna Delvey story should sound familiar. Except that Anna Delvey was not an investor not even a fake investor like the BBC and Delvey hasn’t murdered and spending the rest of her life in prison. What’s she’s apparently guilty of is scamming rich New Yorkers out of their money. Looks like she was supporting herself by just hanging out and partying with rich New Yorkers. With not a real job or income of her own.

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Source:The Cut– Anna Delvey

What she does have in common with Joe Hunt and the BBC is this need to be seen with what’s known as the beautiful people. Very attractive, sexy successful, hip yuppies in New York who have the best of everything when it comes to material. The best looking and most expensive clothing, best homes, cars, go to the best restaurants, hang out and party with the most popular people, as is she’s part of this crowd and his also a very successful yuppie in New York as well. When the fact the only thing she has in common with these people is a need to be seen living this lifestyle with these people. But someone on her own would struggle to pay for gas in her car and pay for a motel room at the Motel Six or some other place. Perhaps Bob’s Motel and Diner in New Brunswick, New Jersey or whatever the location.

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Source:The Cut– Anna Delvey on the right and a friend?

The main problem that Ann Delvey had is that she had first class expensive taste, but with an income that couldn’t even pay for a coach seat. The way she paid for her first class lifestyle was by convincing some I guess some seriously gullible New Yorkers that she was also very successful and wealthy on her own. Perhaps these people believe in Santa Clause as well and not sure about who murdered President John Kennedy. You would think people for their educational and professional backgrounds, would be smart enough to not get fooled by someone like this. And just see her as a wannabe celebrity party girl, groupie ( to use another term ) and just blow her off, but that didn’t happen here.

Vanity Fair: How NYC’s Richest Socialites Were Scammed By Anna Delvey